Pride of the Farm was founded on a noble objective: to provide Cholov Yisroel dairy products at reasonable prices, regardless of location.
The company was established by Rabbi Yosef Tendler, whose commitment to Cholov Yisroel was encouraged by Rabbi Aharon Kotler of Beth Medrash Govoha in Lakewood, NJ, a town that – at that time – faced challenges in procuring Cholov Yisroel milk.
When Rabbi Tendler relocated to Baltimore in the early 1960s, he remained devoted to the stringencies of Cholov Yisroel. His firsthand experience compelled him to establish the Foundation for the Preservation and Perpetuation of Torah Laws and Customs, Inc., more commonly known as Pride of the Farm.
His mission was lofty. He sought only to help others by distributing high-quality dairy products with uncompromising kashrus standards to areas lacking reliable Cholov Yisroel. All proceeds of Pride of the Farm sales, after covering the costs, were allocated to promote the advancement of Torah education and practice.
Today, the family-owned and operated Pride of the Farm still takes pride in running the company as a community service rather than a for-profit business. Its fundamental philosophy has been preserved and passed on throughout decades of distribution, perpetuating Rabbi Tendler’s altruistic legacy.